-No product is final, there’s always a scope to improve.
-No product is irreplaceable -any day it can be replaced by a more efficient product.
-While creating a new product, satisfy those people who’re near you, and people from far- away would come one day by themselves.
-Build for the obsessed, for those who are looking for a solution, not for the casual onlookers.
-People should be able to use your product in a state of ‘no-mind”- it means that product should be simple and easy-to-use and you don’t need to spend time and resources for teaching your customers on how-to-use.
-Great products give you something that you never knew existed.
-People buy stories and solutions, they don’t buy the products.
-All great products are the mirrors, where you can see the reflection of the founder.
-Don’t build for crowds, it is difficult to understand the crowds. Better build for an individual you understand – your friend, your colleague, yourself. In short, don’t build for markets, build for individuals.
-Good design is a competitive advantage.
-A product would be easy to accept if it can fit in the existing practices of the customers, to create a new habit you need to address a big gaping hole of what customers want.
-Great products are made of small features – and you need to spend many sleepless nights working on each feature- refining, removing(unnecessary), designing.
-Great products are discovered by studying and experiencing the obvious and not-so-obvious needs of customers.
-If you’re not the first customer of your product, it is not the right product.
-The products which reveal themselves as you use them have higher chances of success.
-Great products don’t enable great businesses. Great people enable great products and in turn they enable great businesses.
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” -Steve Jobs